The problems facing us today in our society is so many that sometimes we feel like giving up. However, these problems tend not to reduce. But there is a shortage of successful startups solving these problems. This is the reason the Google startup program fixes that. This Google for startup challenge program will help fix most of the challenges we face presently.
Are you an entrepreneur? Do you want your startup to reach the next level? Why not partner with Google now to move your startup higher through the Google startup program?
Well, Google for Startups Accelerator Program is to allow technology startups to build and scale possible companies that have a good social impact on solving the biggest problems in the world. However, these technology startups will do this with Google’s network, people, and advanced technology.
So, Google is looking for 8-10 startups from Europe, the Middle East, and Africa to participate in a six-month accelerator program in early 2023.
- Thirdly, try and network for investment opportunities
- Also, find other people to partner with
- Finally, give more than you receive.
How can I start a startup without money?
Actually, before you start anything, try to focus on the basics. Then, create a clear understanding of your main product and services being offered. Also, try to focus on what makes you different from others in the market. Finally, try to have a unique selling point (USP).
Did you know it might tempt your inner entrepreneur to do everything on its own? However, this is not the way to go. Honestly, for you to have the edge over others, you must have an incredible team behind your back.
So, find the right people for the right job and look for individuals with the same vision and passion as yours.
Social media in the right manner, can change the face of any business. Social media marketing is the most inexpensive yet powerful way to grow your business in a rampant way. This will eventually expand its reach.
Also, it could make your business known to its potential customers in a very proper way. Thus, it is advisable to consider increasing your social media advertising budget. However, doing this can add a lot of value to your business and ensure a high investment return.
Well, this is one of the best and probably the safest ways to grow a business. You should try looking for businesses that aren’t direct competitors but serve the same target audience in a different way.
Also, the idea of collaborative marketing has proved to dramatically increase brand recognition, customer value, and customer retention for each.
For a business to be wildly successful, every customer matters a lot. So, if you are new in the business, treat every customer special. If you don’t, they will not come back.
However, this could mean you giving them the best customer experience or discounts. Also, offer small gifts, discounts, or coupons to your loyal customers or even feature them on your Facebook page.
Remember that there are multiple review sites, one bad review can spoil your image thereby making others not to give it a try.
In business, it’s very important to know what your competitors are doing than what you need to do next. Do you know what this does? It helps to know who you are directly competing with and what they are offering that you might not.
In a way, you can set your prices competitively and create a relevant marketing campaign. Study recent trends, current competitors, new entrants, assess threats and use this information to improve your business threats.
There are many tools, software, apps out there that can take your business to the next level. However, these tools come packed with a lot of functionalities.
In fact, you can even customize their features per your business’s requirements. So, you can use an all-in-one project management software while planning and carrying out your project. Also, you can use communication tools to interact with remote workers and clients to overcome time and space hindrances.
How can an entrepreneur find a mentor?
A Google startup entrepreneur can find a mentor by:
Networking events always help a person build contacts with other people. So, this now makes an event a perfect opportunity to expand your professional network.
Try to talk to as many people as possible, and don’t be too forward with your aims. In short, wait for a potential partnership to make itself clear to you.
Also, search for potential candidates based on your industry and/or demographic area. Besides, try to introduce yourself casually and unassumingly before asking for more significant engagement.
Small Business Development Center (SBDCs) are independent organizations that provide resources, expertise, and advice to emerging entrepreneurs in major cities across the country.
SCORE is an organization that helps individuals start, run and grow their own businesses. Also, there are presently over 11,000 volunteers in the program, with 320 chapters around the country.
Through SCORE, you can ask for a free face-to-face meeting with a mentor to discuss your business idea. Also, you may form a more lasting partnership.
Are there any industry expos coming up in your surrounding area? Conferences or speaking events regarding your industry? If so, these are perfect places to find someone more experienced than you — and you can learn more about your industry during the search.
Someone on your contacts list might know a cousin or former roommate who became a successful entrepreneur. These types of connections are usually the easiest to build once discovered.
Honestly, your direct competitors will not be willing to give you practical advice on how to succeed. Instead, find your indirect competitors, such as companies in the same industry doing something different.
So, if these companies have been in business longer than you have, their leadership will have enough things to teach you.
Well, volunteering is a good way to build new connections. Here, you’ll meet all kinds of people, from college students to retirees, who will teach you something new.
However, you’ll be giving back to the community in the meantime and possibly improving the reputation of your business.
Requirements for the Google for Startup Challenge Program 2023
Startups must meet the following criteria:
- Firstly, startups should have a technology-based product. Here, it can be possible for Google to work with startups that address a special problem using machine learning and artificial intelligence.
- Secondly, the startups must have levels of market pull with their product and service.
- Thirdly, startups must be able to identify a large market opportunity for an important result. Here, Google helps startups to grow to address a large identified market.
- Furthermore, startups should be moved by both the business aspect for the product/service and the social impact which the business will have. However, this program needs startups that have social influence to speak fluently the impressions which they hope to achieve.
- Finally, team members of the startups must show they have technical skills, business skills, and a social impact mindset to grow a company.
The countries eligible for this Google startup mentorship are Europe, the Middle East, and Africa.
Number of Awards
Honestly, it is not specified.
Schedules for Google Startup Accelerator Program?
Bootcamp/High Touch Point #1: Berlin, 23rd of March
Tech Sprint/High Touch Point #2: Tel Aviv, June – Date TBD
Graduation/High Touch Point #3: San Francisco, September – Date TBD
Benefits of Google Startup Program
Some benefits which Google has set out for this Google for Startup program include:
- Firstly, Google will pay for the travel costs for the three (3) weeks.
- Secondly, there will be one-on-one mentoring and support from a mixture of Google mentors and some professional external mentors.
- Furthermore, the pairing with a Google Startup Success Manager help links your startup with certain resources inside and outside of Google.
- Also, startups will get inspirational talks, workshops with important experts, and panel discussions.
- Finally, startups will get membership in a collaborative and supportive community of important social impact partners.
How to apply for the Google for Startups Program
Well, it is important to go through all the application requirements before applying. The startup can click on the link below to apply.
Application Deadline for Google Startup mentorship program
The deadline for application for this Google for Startup program is on January Annually